The following viral marketing website [thexx.info] allows visitors to listen to the outtakes of a new album from the English indie pop band The xx, titled “Coexist“.
In addition to the audio stream, the website also features a world map that tracks how the album is spreading around the world. Each curve starts with a tweet, an email or a Facebook post from the original poster, and ends with the location of a new listener.
Article source: http://feeds.infosthetics.com/~r/infosthetics/~3/JKUAlRlkj_c/coexist_from_the_xx_mapping_viral_marketing_as_a_way_of_viral_marketing.html. Creative Commons (CC)